Why do TV commercials work? It seems ridiculous that they are as effective as they are. We laugh at them… but if they didn’t work, why would companies pay for them?
Consumers know that many of the products are superfluous, and they know that the benefits are highly exaggerated. They can see through all the fluff and glitter.
Commercials sell much more than a product. They sell an image, a lifestyle, an accessory to happiness. So no matter how cynical you are, you’ll always find something deep inside you churned by them. It’s not just your stomach. And pretty soon you’ll find your wallet churning as well. It’s due to a basic human desire- to live the best life that you can.
For a time, I was partially convinced that I’d built up some immunity to greed. I realized that, materially, I had everything a person could ever need and far more. I stopped dreaming so much about a prosperous, successful future for myself and started dreaming a tiny bit more about the good things I would do with my life, God willing.
I even wondered why it was that others around me seemed so obsessed about money. Wealthy people and lower income people that I’ve known alike. Why couldn’t they be content with their families, their friends, their present situation? Why couldn’t they be a little more like me?
Someone once called me “greedy.” The person didn’t speak English as a first language, so at the time, I thought that it was not only unjust, but that even if I was guilty of discontent, it wouldn’t be called “greed.” That’s not the right word, you’re wrong, and I’m a good person, overall? Right? Not greedy, that’s beneath me. Everyone feels depressed sometimes.
You’re not a total jerk.
I’m a good person, right?
I began to realize that my emotional greed was really no different than the conventional type of greed. I’ve always wanted to have lots of friends, go places, have fun, be accepted, and all that. What a fool I was, blinded by my own avarice! Yes, good for me that I was partially resisting the love of money, but what of my sins? What of being irritable and ungrateful? And why, why? Why couldn’t I just sit back and enjoy past memories of friendships while passively delighting in the uncertain possibility of hope in the future. Why not appreciate more my home, my writing, my little niche here on WordPress that I’ve grown to love, and all the rest. Why worry, agonize, cry in the dark, belittle myself, and constantly deliberate the reasons for it all in my overactive mind?
I know that I shouldn’t covet. But sometimes it’s just not easy. Now I know how every other human being feels.
Well, I won’t judge you if you want some more money in your life. Who am I to talk? After all, money is quite essential. Hunger and thirst will kill you before loneliness, every single time.